TYPES OF KEYWORDS

What is Short Tail Keyword?

Short tail keywords are also known as head term keywords. These keywords are of 1 to 3 words. The competition of these keywords is high and the conversion rate is low.

Examples:

• Shoes for Boys
• Gym for Zumba

What is Long Tail Keyword?

Long-tail keywords are search queries that get a small number of searches per month. They are more specific than long tail keywords. The competition of these keywords is low and the conversion rate is high.

Examples:

• Gym for weight training
• Gym with steam bath

What is Short Term Fresh Keyword?

Short term fresh keywords are those which are trending in current time or are in news or have been released recently. The competition of these keywords is medium and the conversion rate is high.

Examples:

• BB OTT Winner
• Rakhi shop near me

What is Long Term Evergreen Keyword?

Long term evergreen keywords are those that are consistently relevant and remain "fresh" for readers over a long period of time. We have to update, upgrade, republish it from time to time.

Examples:

• Top 10 benefits of cardio
• Top 10 hotels near Taj Mahal

What is Geo Targeting Keyword?

Geo-targeting refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. In paid search campaigns, geo-targeting is often used to advertise to local prospects.

Examples:

• Hotels in Hisar
• Hotels near me

What is Product Defining Keyword?

These keywords describe and explain a product. Customers use product-defining keywords for particular search results, such as specific items. Your brand needs to use product-defining keywords to outline the business's exact products or services.

EXAMPLE:

• I phone 14 white color with back cover
• Pulsar black color 2023 model

What is Customer Defining Keyword?

Customer defining keywords are those keywords that define the requirement of customers and that also grab the attention of the customers.

EXAMPLE:

• Shoes for men
• Hotel for couples

What is Latent Semantic Indexing Keyword?

Latent Semantic Indexing Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.

EXAMPLE:

• Shoes at low price
• Shoes at low rate

What is Intent Targeting Keyword?

Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Here is how you can generally categorize the keywords based on its intent.

• Informational Intent
• Commercial Intent
• Transactional Intent

• Informational Intent- Searches performed to answer questions or learn something.
• Commercial Intent- Searches performed to prepare for a transaction.
• Transactional Intent- Searches performed to buy something.

What is Low Bid?

Low bid is the minimum we will pay for a keyword to make our ad appear on the top page.

What is High Bid?

High bid is the maximum we will pay for a keyword to make our ad appear on the top page.