Digital Marketing

What is Digital Marketing?

Digital marketing refers to use of digital channels for promoting our services and products to consumer. Digital marketing also known as online marketing. This marketing involves the use of social media, search engine, websites, email and other online platforms.

Types of digital marketing?

1. Search engine optimization

2. Content marketing

3. Pay-per-click

4. Social media marketing

5. Email marketing

6. Affiliate marketing

7. Mobile marketing

8. Video marketing

• Search engine optimization:- Search engine optimization is the strategy of making your content in such a way that your page ranks organically on the search engine result page (serp). To apply SEO, we need to use the keywords that audience are searching for and we have to develop our content around those questions.

• Content Marketing:- Consumers want their wishes met and they want to know how their problems can be solved and if our brand gives correct and useful information to the consumer, then we will be able to gain the trust of the consumer. When they need information or help, they'll be the first to turn to you and it can be posted on blogs, social media, email or other channels.

• Pay-per-click:- Search engine marketing refers to paid advertisements that appear at the top of the SERP. The cost of these advertisements depends on how many clicks came on this advertisement and hence it is called pay-per-click.

• Social media marketing:- As the name suggests, this is a method in which we use social media to promote our brand or product. In this, we post our products

  systematically and promote them through

  paid ads.

• Email Marketing:- It is one of the effective types of digital marketing. If we use it strategically, we can get good results. Some people also believe that email 

  marketing is over, while many emails are sent to people every day.

• Affiliate marketing:- In affiliate marketing, content producers are paid a commission for each conversion received for a product or service. These content creators act like a sales team for your business.

• Mobile Marketing:- Mobile marketing is almost mandatory nowadays if you want to reach customers. Google research shows that 27% of the global population uses voice search on mobile, and the consumer journey is becoming increasingly complex.

• Video Marketing:- In today's fast-paced landscape, short and quick videos are faster than text in attracting customers. Whether it is educational or entertaining, live or pre-recorded video content is a reliable digital marketing option. According to a report, 2 billion people are searching something or the other on YouTube every month.

Difference between Traditional and Digital marketing?

• Traditional marketing:-Traditional marketing is the marketing of products and services through TV, telephone, banners, broadcasting, door to door, sponsorship etc. It is not so good for Brand building and not cost-effective. It is difficult to Measure and difficult quantify the return on investment in traditional marketing.

• Digital Marketing:- Digital marketing is a modern marketing of products and services through digital media or electronic mediums like SEO, sem, PPC, etc. It is more cost-effective-promoting and efficient and fast for brand building. It is easy to Measure with the help of analytics tools and simple to calculate in the case of digital marketing. This type of marketing has carried a global reach.

What is the future of Digital marketing?

The pandemic and the subsequent lockdown has had many effects on our lives, one of which is that virtual space has been given new license to be seen as a marketing channel. The online world is evolving, so no matter which domain your brand belongs to, it is because of effective digital marketing that it has been seen and heard more online. As the market continues to update with new technology with each passing moment, the future of digital marketing seems to be met with more ruthless strategy-building and implementation.